Social Media Brand & Content

Common Sense Media maintains a massive presence across several social platforms, including Instagram, Facebook, LinkedIn, X (Twitter), and YouTube. To stay relevant and trustworthy, the organization needed a consistent visual identity that translated across every profile and daily post.

My goal was to establish and maintain a unified brand experience across all social touchpoints. I was responsible for both the high-level profile branding and the day-to-day creation of visual content to ensure our mission resonated with parents, educators, and advocates on every platform.

I designed a complete suite of social media profile assets for all major channels, ensuring a cohesive look for headers, icons, and profile images. On an ongoing basis, I created a high volume of engaging social media imagery, with a primary focus on Instagram (grids and stories), as well as Facebook and X.

This work created a seamless and professional brand presence for Common Sense Media across the social landscape. By maintaining a consistent visual voice, I helped strengthen brand recognition and fostered a more trustworthy and engaging environment for our millions of social media followers.

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