Email Marketing Campaigns
To drive user engagement and increase membership conversions, Common Sense Media launched two key initiatives: a Membership Discount Campaign and the "Best of 2025" Campaign. Both required a seamless visual transition between web, email, and social media to ensure a high-quality user experience.
Working alongside the Marketing Team and Product Designers, my role was to develop comprehensive visual assets for these campaigns. My objective was to maintain brand consistency while adapting designs for different digital formats, ensuring that the marketing message remained clear and compelling across all touch points.
For the Membership Discount Campaign, I designed a high-impact email series, translating the look and feel of the main landing page into an engaging email format. For the Best of 2025 Campaign, I took a broader lead by designing the landing page, the email series, and a suite of social media images. Throughout both projects, I aligned my designs with existing brand guidelines and collaborated with stakeholders to ensure all assets met marketing objectives.
By creating a unified brand experience across all touchpoints, I helped the marketing team launch two successful, professional campaigns. My ability to bridge the gap between product design and marketing creative resulted in cohesive, visually-driven journeys for the user, supporting the organization's goals for membership growth and year-end content engagement.
